You don't need to dance on TikTok or go viral. You need to be visible to the right families, in the right places, at the right time. Marketing Made Simple is the practical, no-fluff playbook we use in our own practices — broken into steps you can actually do.
Instant digital download · Yours forever · From two practicing IBCLCs
Marketing isn't about flashy sales tactics or going viral. It's about clear communication and connection. The truth is, if families can't find you… they can't hire you.
Most IBCLCs are brilliant clinicians and reluctant marketers. This guide fixes that — gently.
Every section is practical, with clear action steps you can knock out in an afternoon — no marketing degree required.
The mindset shift that makes marketing feel aligned, plus how to define your goals and write your practice mission in one sentence.
Website and SEO basics (no jargon) so sleep-deprived parents searching at 2am actually find you — and book.
Your secret referral goldmine: how to introduce yourself, what to put on a flier, and the polite follow-up that wins referrals.
Low-pressure ways to show up locally — micro-classes, Q&As, and collaborations that make everyone look good.
The 3 post types that actually build your business, a simple Problem → Tip → CTA formula, and how to guide followers to book.
How to get found on Google (the big one), where else to list, and review-request scripts that don't feel awkward.
A simple weekly "Power Hour" plan. Stay visible and consistent without burning out or living on your phone.
Every section ends with a clear checklist. You'll always know the exact next thing to do.
Marketing that feels like you — helpful, clear, and rooted in genuinely caring for families.
We're IBCLCs who also happen to be pretty business savvy. We've grown successful lactation practices — Breezy Babies in Utah and The Breastfeeding Mama in Colorado — using exactly the strategies in this guide.
We joined forces to help other consultants feel less overwhelmed and more empowered to help families and grow the practice of their dreams. Everything here is what's actually worked for us.
The complete guide, scripts, and printable planners.
Get instant access →↑ ThriveCart checkout button / embed goes here
Secure checkout. Instant access to your downloads. Questions? We're a quick email away.