For IBCLCs ready to stop winging it

You know how to get a baby latched.
Nobody taught you how to fill your schedule.

You became an IBCLC to help families feed their babies — not to chase referrals and refresh an empty calendar. So you're piecing the business side together between clients, hoping the next call comes. It isn't you. No one ever handed lactation consultants a system. We built two thriving practices ourselves — let us hand you ours.

Get the free guide See how we did it →
Written by two IBCLCs who built full lactation practices from scratch.
"

We were never short on clinical skill — we could help any family that walked in. We were short on a plan to get them in the door. Once we built one, everything changed. You can do this too.

K
B
Katie & Bri
Founders, practice owners, IBCLCs
2
thriving group practices built — not theory, lived
The real problem

It was never your clinical skill holding you back

The thing standing between you and a full schedule isn't knowledge. It's the lack of a business behind the expertise — no structure, no steady way to bring families in. Here's the shift.

Where most IBCLCs are stuck
  • Waiting on word-of-mouth and hoping it's enough
  • Income that swings wildly from month to month
  • Saying yes to everything because you can't say no to the money
  • No system — every week starts from zero
  • Quietly wondering if private practice was a mistake
→
Where we'll take you
  • A marketing engine that brings families to you
  • Predictable bookings you can actually plan around
  • The freedom to build the practice you want
  • Repeatable systems doing the heavy lifting
  • Confidence that this is working — and lasting
Katie and Bri — IBCLCs and founders of Lactation Consultant Ed
Why listen to us

We're not coaches who read about this in a book.

We're practicing IBCLCs, just like you. We sat in the same empty-calendar panic, watched the same months where nothing came in, and wondered if we were cut out for this.

Then we stopped treating our practices like a hobby and started treating them like businesses. We built two thriving group practices — with real systems, real marketing, and real, predictable client flow. Now we teach the exact playbook we wish someone had handed us on day one.

— Katie & Bri, your guides

Our method

The Thriving Practice Framework™

Three pillars that take you from inconsistent bookings to a full, profitable practice — without the constant hustle.

1

Foundations

Solidify your business model, systems, and structure so you're ready to scale when clients come.

  • Choose the right practice model for your life and goals
  • Set up systems that make client management seamless
  • Build a business plan that supports sustainable growth
2

Acquisition

Build a marketing system that brings clients to you consistently — and keeps them coming back.

  • Marketing strategies that actually work for private practice
  • Retention systems that build recurring revenue
  • Done-for-you templates to speed up implementation
3

Growth

Scale strategically through ads, expanded services, and leveraged revenue streams.

  • Strategic growth through Google Ads and paid marketing
  • Complementary services that raise revenue per client
  • A practice that works for you, not the other way around
Where to start

Tools built for lactation consultants, by lactation consultants

Everything here comes straight out of what we use in our own practices. Start with what you need most.

Most popular

Marketing for Lactation Consultants

The complete guide to filling your calendar — the exact marketing system we use to bring families in consistently.

$37 Learn more →
Get paid properly

The Billing Guide

Stop leaving money on the table. Everything you need to bill confidently and get reimbursed for your work.

$27 Learn more →
Save hours

Canva Marketing Templates

Done-for-you, on-brand templates so you can market like a pro without staring at a blank screen.

$47 Learn more →

Not sure where to begin? Start with the free guide below — it'll point you to your next step.

Free educational series

The Confident Consultant Series

A free series for IBCLCs who want to go deeper. Real lessons on building a practice that holds up — delivered straight to your inbox, no fluff, no cost.

Join the series free

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Start here

Your first step costs nothing but a few minutes

Grab IBCLC Biz Made Easy — our free starter guide. It's the same place we'd tell any consultant to begin, and it'll show you exactly what's possible.

Get the free guide

Free, instant download · No credit card · From two real IBCLCs